SUMMARY
Sam Ellis' album "B.Y.E." imagines the summers of our childhood as exhibits in a museum, and each song explores these memories with catchy choruses and nostalgic references. The piano and saxophone duets excellently guide you into this world, allowing you to unlock those warm memories. All of the designs within the promotional campaign play with this idea and act as the visuals to this musical photo album.
Promotional Videos
Going with the nostalgic theme of the album, these Instagram advertisements act as a tour through the photo albums of our childhood. This album was dedicated to the Perrins Family, so showcasing the music over their old family videos felt appropriate.
PROMOTIONAL ANIMATIONS
With the single "Breathe" off of the EP, I created 3D animations in Cinema 4D to countdown the days until its release on streaming platforms. The animations not only include calm, summer subjects and colors, but they also are rendered in a way that reflect the vintage video effects of VHS.