THE PROBLEM
With the COVID-19 Lockdowns of 2020-21, almost every aspect of our lives was moved to the digital world. Work meetings over Zoom. School classes over Microsoft Teams. And with the current applications available, artist had no real way of continuing to work on musical projects while also maintaining the hype for them. The feeling of sitting in a studio with the producer, the singers, the instrument players, and other artists was lost.
THE SOLUTION
This is where the idea for Paradigm originated. Constructing a place where recording artists can organize their unreleased music files, collaborate with artists on their songs, and build a finished project online for musical release in a fashion similar to the experience of sitting in a studio.
USER PERSONA/JOURNEY
First, I considered who my target audience would be. Who would benefit most from my app?
Using the personas, I charted out the steps these artists would take in their musicmaking experience without the app. The abilities of the app were realized and the opportunities were recognized. From here, construction of the app began.
THE ReSULT
